Our Team
holly hale
Managing Director
holly@sottodirective.com
636-699-1264
Holly Hale is the Managing Director of Sotto, a revenue engineering firm built on a simple but powerful belief: marketing done right changes everything.
Holly created Sotto to help B2B manufacturers stop guessing at marketing and start building it into a revenue-growth engine. She and her team implement proven, experience-based systems that align strategy with execution to increase revenue.
Her leadership philosophy is straightforward: if it’s worth doing, it’s worth doing right. Holly leads with high standards, committing fully to every project and looking for ways to work smarter without cutting corners. She believes the best teams are those that keep learning, share what they know, and lift each other up along the way.
Holly can usually be found outdoors cycling, kayaking, scuba diving, or simply soaking up the sun somewhere new. A passion for exploration, whether underwater or across continents, keeps Holly grounded, energized, and always ready for the next adventure.
Jason Stoecker
Owner
jason@sottodirective.com
Jason Stoecker is the Owner at Sotto and someone who knows firsthand what it takes to build and lead a successful industrial business.
As President of Align Production Systems since 2005, Jason has spent nearly two decades turning strategy into results, championing smart operations, and building teams where everyone’s contribution matters. His background in economics and finance, combined with hands-on experience scaling a heavy industry company, gives him a sharp eye for what actually moves the needle.
He believes that the best ideas come from collaboration, that great leadership means making the complex feel simple, and that innovation is only valuable when it solves real problems for real people. His involvement in the Young Presidents Organization (YPO) and local business communities has broadened his perspective and sharpened his ability to think strategically across industries.
At Sotto, Jason brings that same mindset to the clients they serve, helping manufacturers see marketing not as an afterthought but as a genuine driver of growth.
Outside of work, Jason recharges on the golf course, through travel, and with his family. Those experiences keep him grounded and remind him that the best outcomes, in business and in life, come from investing in the right things.